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Founder: Hiba Dagher

My Story

From IT and Digital Marketing to Beauty and Business Coaching
Hiba Dagher began her professional journey as an IT Support Engineer at Schlumberger in Dubai. 


In 2000, she returned to Lebanon and continued to build her career in the technology sector, joining Netways (Web Solutions) and later Terranet (ISP).


In 2009, she shifted paths to join her father, Atef Dagher, in managing the family’s real estate empire gaining valuable business and leadership experience.


Her passion for learning never stopped. While studying Digital Marketing, she discovered a new world that blended creativity, innovation, and human connection: the world of Beauty and Wellness. 

That discovery became the turning point that led her to build her own brand and later become a mentor and business coach in the beauty industry.

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