Hand by hand...

 In September, GLAM Beirut led a compassionate fundraising initiative in support of Baby Adam, a two-month-old infant who remained in the NICU since birth due to a serious heart condition.

Over the course of this campaign, GLAM pledged 10% of its revenue to help cover Adam’s urgent medical expenses, with a target of $30,000. 

By encouraging clients to participate through regular appointments, the initiative turned everyday bookings into an act of solidarity—while also providing an option for direct donations to Adam’s family. This effort reflected GLAM’s ongoing commitment to giving back and supporting families during their most critical moments.

 In June and July 2025, GLAM Beirut launched a humanitarian initiative in support of Yara Chehab, a 17-year-old Lebanese girl in need of a life-saving heart and lung transplant. During this period, GLAM dedicated 10% of its proceeds to help cover the cost of Yara’s medical care, including surgery, examinations, and essential treatment at Cleveland Hospital Abu Dhabi.

Through this campaign, GLAM aimed to turn everyday bookings into a meaningful act of solidarity—offering its community the opportunity to directly contribute to saving a young life and supporting Yara’s journey toward recovery.

In October 2023, GLAM Beirut proudly marked Down Syndrome Awareness Month with a dedicated giving initiative aimed at supporting inclusion and awareness. On October 24, the studio donated 100% of its proceeds to the Lebanese Down Syndrome Association (LDSA).

By inviting clients to “get pampered for a cause,” GLAM transformed a day of beauty and self-care into meaningful community impact—helping fund programs that support individuals with Down syndrome and promote understanding, acceptance, and advocacy across Lebanon.